© 2016 by KAYLEE RANDALL.​

Writing & PR 

EXPERIENCE

 

Freelance, Copywriter and Content Creator - March 2018 to present

  • Wrote SEO blog posts and articles for brands such as Lorna Jane on health and fitness, Dr. Berg's website on the keto diet, and The Collector on famous artists, art movements, and auctions

  • Composed fun product descriptions, email marketing, and Instagram content for RBX Active 

  • Assembled video content for All The Leads, a real estate probate company

  • Conducted research in various fields including fitness, healthcare, property law, and coffee

  • Maintained an organized schedule as a self-employed freelancer

The Creative IssueJournalism Intern - April 2019 to October 2019

  • Wrote as a Performing Arts editor

  • Interviewed various artistic directors, actors, singers, dancers, and other theatre-makers throughout Brisbane

  • Met tight deadlines

 

Dance Spirit Magazine, Online Contributor - January 2018 to present

  • Contributed articles to a “What It’s Really Like” series about interesting professional dance experiences

  • Researched and interviewed professional dancers on significant achievements in the industry

  • Met tight deadlines

 

See DANCE RESUME to account for the break in writing and marketing history.

 

ProductionHUB, Marketing Coordinator - January 2014 to December 2014

  • Organized and maintained media partnerships with film festivals, trade shows, magazines, and professional organizations in the production industry

  • Wrote press releases, blog posts, articles, pitches, advertising copy, and partner contracts

  • Managed marketing outreach programs for new business

Orlando Repertory Theatre, Marketing Intern - August 2013 to December 2013

  • Used Adobe Photoshop to create marketing and promotional materials

  • Attended professional development and networking workshops

  • Used guerilla marketing tactics to promote current shows

  • Composed press releases and website copy

CCH Marketing & Public Relations, PR Intern - April 2013 to August 2013

  • Created blog posts with SEO, press releases, and pitches for clients

  • Researched media contacts and industry-related keywords

  • Updated Facebook, Twitter, and Pinterest for various clients as part of PR strategy

  • Participated in meetings and brainstorms for marketing strategies

LEADERSHIP

Universal Orlando, Dance Captain - November 2014 to September 2016

  • Acted as the liaison between dancers and stage management for Universal’s Superstar Parade

  • Made quick decisions considering weather conditions, stage malfunctions, and choreography contingencies

  • Delivered constructive notes to improve show quality and taught new hires choreography

 

Quotes, The PR Club at UCF, Vice President of Events - January 2013 to May 2014

  • Planned, marketed, and executed all events for Quotes including biweekly meeting and our biggest event, Intern Pursuit

  • Constructed the  Intern Pursuit page on Quotes’ website and wrote in FPRA newsletter promoting Intern Pursuit

  • Pitched and marketed Intern Pursuit to employers and students creating an attendance of 62 employers and over 150 students (Fall 2013)

  • Created surveys for both employers and students to receive feedback on the event and continue to improve

 

Knights and Damsels Dance Company, Vice President, Artistic Director - May 2013 to May 2014

  • Choreographed and performed in showcases at UCF

  • Created class schedules for the company by recruiting master and student teachers

EDUCATION

University of Central Florida: B.A. Advertising and Public Relations, Minors in Dance Performance and Psychology

Darden Restaurants Communication Scholarship Recipient 2013